Saliyma Williams & Jhlechia Qureshi of Words & Wraps
Name: Saliyma Williams & Jhlechia Qureshi
Co-founders: Words & Wraps
Where you can find them: @wordsandwraps wordsandwraps.com
Saliyma and Jhlechia are the amazing duo behind Words & Wraps. They collectively produce events, products, and content with the intention of uplifting, and liberating women. They are both writers, entrepreneurs, and two of the most BOMB mothers I know.
In February they released their first line of message-driven head wraps. They consider those head wraps to be one way they seek to empower women and aid them in positive self-expression.
“Just the process of creating the messages used within each of the wraps was a beautiful experience, knowing that our words might be what could help someone through a bad day or have confirmation to something they have been questioning within their personal lives.”
I’ve attended their events and they are always jam packed with healing, meditation, and being exposed to other amazing women in our community.
How much effect, if any, has your gender had on your path to success, specifically in your field?
I think we can agree that gender has played a huge role within past profesional fields we both have explored. Gender was actually a huge driving force behind us creating the concept for what Words & Wraps would be. Overall we believe we are moving into an era where people are breaking gender related issues or just creating their own lane. Our field caters to women, specifically a marginalized group of women who are continuously expanding and supporting each other so that we don't have to be subjected to gender biases.
What does success look like to you?
Success to us is balance, that point when all areas within your life are coexisting and excelling. That consists of personal relationships, our own personal well-being, finances and professional accolades. Success is maintaining a level of gratitude even when things don’t reflect the way we feel they should. We believe there will always be periods in our lives of extreme highs, when everything is going right, when we have the drive to achieve all our goals and that is certainly a form of success. However, it isn't lasting success and there will always be new heights we seek to reach.
Any opinions or advice, on balancing relationships or having a family VS. the perception of the public of women choosing success or love?
Balancing family with ambition can be challenging at times, but not impossible. Success within both realms has a great deal to do with communication and flexibility. You really have to be open to what the needs of those surrounding you are, while still maintaining a clear idea of what you need to feel fulfilled. Planning and scheduling is a must, but it’s also essential to accept that things may not always go according to what you initially had in mind. You have to be capable of pivoting when necessary. Lastly not allowing periods of slow progression or family struggles convince you to give up.
How do you remain committed to yourself and your goals? What does it look like?
We both are pretty good at holding one another accountable with goals within our business. We use planning apps like Trello to keep us organized and focused on what our immediate needs are from a business perspective. We also have quarterly ideation meetings to keep our vision fresh and clear. They are essentially creative think tanks that can last an entire day or sometimes even multiple days. These moments allow us to reconnect to why we began this journey in the first place, building upon that foundation and syncing on where we see ourselves going. We both are frequent writers so that will always be a creative outlet, however moving forward we do plan have monthly beach meditations which i guess would serve as mental check-ins. Above all we are friends so we definitely tune each other in when mentally one of us may be checked out.
What is your "why" ?
Our why is really dedicated to South Florida and all the beautiful cultures that co-exist here. We initially began W&W with an intention of creating spaces to bring women of different backgrounds together to gain a better understanding of one another. What we’ve learned along this journey is that our stories sound more similar than we expected. We are connected through our experiences as women and it’s an amazing thing to be able to provide opportunities for us all to continue to come together and show up for one another.
How much of your success Do you attribute to your "tribe" Or Circle? What does yours look Like?
Prior to starting our company we've both always had female relationships, but can agree they did not cultivate as much passion or inspiration as now. Much of that has to do with coming into awareness of exactly what type of tribe we each desire to have. Words & Wraps essentially is one huge tribe, so we would have to say the success we’ve had can definitely be attributed to the tribe. Our current endeavors have taught us the importance of having tribes that energetically align with what we are currently seeking, as well any desires we hold for our future.
Where did the idea for words n wraps originate?
The idea of Words & Wraps honestly began with a need to express our own thoughts within a community that we felt was safe and also to offer that opportunity to other women who also had that need. We began our journey shortly after the 2016 election, which left many of us in this space of frustration. In light of so many controversial stories emerging that really highlighted the regard for women within this country, we felt compelled to offer our contribution to uplifting.
What are some of your main goals for the company in terms of larger themes like wellness and uplifting women?
Our most important mission is to plant seeds of purpose through female expression. Expression can take on so many different forms, but the common denominator within any form is an understanding of the message you hope to impart. That understanding is often deeply rooted in and inspired by your environment. Our goal is to create environments that allow for a heightened level of personal clarity. In addition, we hope to further communicate those ideals through conscious apparel and accessories.
What have you learned about yourself and the experiences of women through your company?
One of the biggest things we’ve learned is that deep down all women truly seek the same things. Often as women we suffer from separation syndrome where we compare many aspects of ourselves to other women. Providing spaces for genuine connection and discussion has shown us in a short period of time that our individual walks are very closely related.
How has motherhood contributed to your journey?
We both have children and the dynamic of balancing that with professional success can be a challenge. Our children are a huge inspiration that keep us focused on cultivating successful balance.