Joslyn Johnson 

Name: Joslyn Johnson 

Founder: Nani Box

Where You can Find Her: Instagram: @nanibox ; Website:

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I first met Joslyn a few years back when she hired me to shoot products and content for her company of thrifted vintage goods. I loved her immediately! She had such an eye and such a warm personality.

Creative direction and self care are second nature for her and I have enjoyed so much seeing her in her element throughout the various projects we’ve worked on together. 

These days she’s pouring her heart and soul into Nani Box, a self care box for women curated by her and a quarterly magazine. The box is subscription based and features things like undergarments, cremes, candles, anything she feels with help woman spend some intimate time with themselves. 

What does success look like to you?

Success looks like connection. The need to connect with women, and through those connections highlight strength in vulnerability. More connecting, more transparency, being a catalyst for other women to connect with one another.

Any opinions or advice, on balancing relationships or having a family VS. the perception of the public of women choosing success or love?

I don't believe that I should have to choose between success and love. My success aligns with passion and purpose driven work. With that comes heart filled love. The work I do shows love in many ways. So for me, there is no difference between the two.

We really don't hear much about men having to choose love or success, and that just emphasizes the double standard of gender roles. Changing the narrative of what success looks like for women involves walking authentically in our purpose and lead with love in whatever we choose to do.

Because love and success is seen as separate entities, this is why the dilemma of love or success lives. But what if women and men lead success with love? We would be better husbands, wives, sisters, brothers, fathers, mothers, friends, AND still have room to be world changers.

How do you remain committed to yourself and your goals? 

To be honest it changes constantly. What worked for me last week to get realigned might not work the following week. I find myself looking for new ways to refresh, find inspiration, and stay present.

Journaling, finding, inspirational podcasts, devotion, a walk in my hometown (Coconut Grove) , even treat myself to dinner (party of one lol). These are ways I stay committed to me and as a result my goals follow suit.

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What is your "why" ?

Growing up, I was always labeled the "shy" girl, the socially awkward "introvert" if you will. I remember having so many ideas, thoughts, and wonders. All of which didn't take life form because the shy persona was the role I felt comfortable playing, not knowing that it really wasn't me.

It was a pretty stifling way of thinking and something I internally battle with every single day. Unlearning projections that have been placed on you is a PROCESS.

Needless to say, I thought about women who may also have internal battles trying to find their voices. Although I am still working on it myself, I consider working on it by putting myself out there. By building connections with women finding inspiration in the most vulnerable topics.Topics that make you want to crawl in a hole and hide. Moments when you want to put your voice on mute, that is where I find the most magic. When the authenticity is raw and in its true form.

How much of your success Do you attribute to your "tribe" Or Circle? What does yours look Like?

My tribe is everything. I don't know what I would do without the support and love I receive on a daily. My circle looks like like-minded empowered women on similar journeys pursuing their dreams through soul work. It also looks like people that have never met me in real life but connects with my mission online, which always makes me emotional.

What do you love about being a woman?

What isn't there to love? I like being able to transform. You can say all genders have the ability to transform. But , I think being a woman transforming beyond societies constraints is so powerful. I love my complexities, and I love the journey in learning new dimensions of myself.

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Why did you decide to center your company on self care?

Ironically enough, I was in desperate need to find a self-care niche for myself. This includes body positivity, confidence to own my voice, and positive self-talk.

Stepping outside of my comfort zone led me here to not only challenge my own personal battles, but to also inspire other women who may have similar experiences, to challenge themselves as well.

How do you know when to “execute”. We have so many passions and ideas, how do you know when to push the green button?

Its a feeling I get. Almost like a combination of butterflies in my stomach, and it feels slightly harder to breathe. I know, super poetic lol.

An idea needs to be executed when I can't stop thinking about it. You know the quote by Anais Nin, " And the day came when the risk to remain tight in a bud was more painful than the risk it took to blossom."?

That's how I know I have struck gold. When it’s painful to hide. After I push the green button, and breathing comes easy, I know I've made the right decision.