Alexandra Katya Philius
Name: Alexandra Katya Philius
Founder: Katya Productions
Where you can find her: @KatyaLexPhi
Alex baffles me. The calmness in which she is able to juggle so many things, and large scale high pressure situations is one of a kind. She is a key part of so many events. She is an Event Coordinator, Crowd Curator, Design Enthusiast, Creative Director, and so much more. If you dance to R&B Sundays at Coyo, or scramble to get your RSVP’s handled for No Boys Alloyed, you have her to thank. Roc Nation, Puma, Def Jam, iii Points, Prada, Redbull, Meek Mill, Yo Gotti, Young Jeezy to name a few. I think my biggest question for her is how she keeps such a positive attitude, maybe the twerking helps.
She takes great pride in being able to juggle so many high profile events and multiple jobs while still making time for her personal projects. She credits that to her really developing her time management skills and priorities over time.
How much effect, if any, has your gender had on your path to success, specifically in your field?
To be honest, it's hard at times because some men tend to not take your ideas or thoughts serious and at other times it's also hard disagreeing with some men because they think they know best. You have to be a little more pushy and aggressive to be heard, not taken advantage of, or not played. There's also times where some men aren't aware of how they can belittle women in this industry, it's sometimes the smallest things but I find myself being bothered with situations all the time. I tend to be very vocal so that comes with me having to step on some toes in order to be heard, and that's totally fine. I'd rather be loud and understood than mute and misunderstood. I also find some men not giving credit or showing love to women when it's due, and it needs to stop.They'll shout out the dope rapper, the famous singer, the influencer with 10K+ follows, or the big brand, but not the underdog female. I don't know if it's an ego trip thing, or a "women can't be this successful or talented" thing, but it has to change.
What does success look like to you?
I feel materialistic things are played out at this point. Success to me is being able to travel the world and sharing an experience in places and with people I've never seen or met before. I want to continue doing things from the heart and make people feel great about my events they get to experience. Having an amazing turn out and reaction from my productions is always the best part. Of course, great work turns into more opportunities, which later turn into more income so on and so forth, but 95% of the time, I'm solely thinking about the overall attendee experience.
Any opinions or advice, on balancing relationships or having a family VS. the perception of the public of women choosing success or love?
My partner and I have been together for two years now and I'm blessed to have someone that understands and supports me in everything I do. It also helps that he too is in this industry so he gets it 100%. But to be completely honest with you, I don't see why it can't be both. If the "love" was really there in the first place, there shouldn't be any room to have to choose between the two. I'll also say this, there's nothing better than the love of two successful partners. There's always areas for evolving and progressing. Even if your passions or career paths don't align, still motivate one another, hype one another, help one another (in ways you can), and most importantly, be each other's main support. For you and your partner to be individually killing shit (am I allowed to say shit? ha) at the same time, best feeling ever!
How do you remain committed to yourself and your goals? What does it look like?
To be honest, this may seem a little corny to some, but eating right, writing out my daily goals and tasks, and yoga keep me sane and focused. I started off 2019 with a strict plant-based no-dairy diet and it's helped me physically, mentally, and believe it or not, even spiritually. I also wake up everyday and have a ton of tasks waiting to be done that I prepare the night before. That also stems from my slight OCD, but I can't begin my day without Alexa telling me what's on my To-Do list or the schedule on my calendar. I don't really have much time to workout but I try to squeeze in a yoga session here and there. Yoga is definitely a time for meditating and stretching, and stretching literally always has me at ease and ready to conquer my workload.
What is your "why" ?
I do it because it's what I do best and I love what I do.
How much of your success Do you attribute to your "tribe" Or Circle? What does yours look Like?
I can't stress this enough, the people around you play a huge role on how you move and operate on the daily. Like I've said in the past, "a solid foundation and team is def necessary in order to make it through this thing called life". As I grow older I learn more about the people around me and what companionship truly means. Surround yourself with hardworking individuals, genuine individuals, loyal individuals, selfless individuals, supportive individuals, etc. If you need a second opinion on who is who, ask your mother, she's always right about these things, lol. All jokes aside, surround yourself with people that make you a better you, and without my tribe of beautiful, multi-talented, hard-working, unique individuals, I wouldn't be who I am today.
How do you keep your energy up when so much of you career centers on nightlife?
People ask me this question all the time, haha. Both my diet and staying motivated play a key part in my energy but to be honest, I've always lived by the saying "live today like it's your last". Since I was a child, I was the hyperactive kid growing up and constantly getting into trouble. My parent's would tell me to channel that energy into something greater, and what I do is my "greater" and I love what I do, so it works out!
What changes in your character has your career called for as you bloom?
I believe it was my ability to be daring and a little selfish. Found myself walking away from too many opportunities in hopes that the next opportunity would put me in a better place in my career. Burned some bridges, but you always have to put yourself first. Was it worth it? Hell yeah!
Do you find your industry to be saturated? How do you differentiate your brand?
Definitely. A lot of people want the look but don’t want to put in the work. I’ve worked 48+ hour days with no sleep and barely any time to eat. I’ve driven 9+ hours to production sites with no time for rest and dived right into set-up (which ended up being 18 hours of hardcore pre-production set-up). I’ve worked day and night with my vendors until we got it right. I’ve had to make personal tough decisions and put my work first, which I do not regret. What people don’t know about me is yes, when it’s time to play, I will be the turn-up queen, but when it’s time to work, I do not waste any time. I’m a DIY kind of gal, and if something can’t be done, I’ll find a way to make it happen. I also don’t believe in following the norm. I choose to find new DJs, create innovative concepts, put effort into discovering fresh hosts, and approach new influencers. With the projects I attach myself to, I go out of my way to think outside of the box. Sometimes I get “I don’t think thats possible”, “that’s way too crazy”, or even the “ummmmm”, but I still shoot my shot, and most of the time, end up executing. There’s some parties and event throwers that are doing it right and I applaud them on being so original and staying true to themselves and their parties. But to conclude, I think people need to be a little more open to taking some risks in this industry.
How did you get started in your industry?
Started off as an excessive party go-er in my teens and later decided to flip the "turning up" into a career in a way. At a young age I was hosting parties in Wynwood and the Design District, which later turned into me curating my own events and parties. At age 21, I was managing an art gallery and working as a bartender at a couple venues in Wynwood, while completing my Bachelors in Business and Communications at Florida International University. At age 23, I developed my social media and marketing skills when I left the gallery and became a Marketing Director at a luxury detailing company. Cars aren't my cup of tea, but it allowed me to indulge in the world of marketing and taught me everything I now know. That year I curated my first event "Finessing IV the People" which was a fundraiser for children in Haiti. From there it was history and since then I've gotten the chance to work with many brands, artist, and companies. I now work for LR Brand & Events full-time as the Assistant Event Coordinator and still do my own projects under my own powerhouse, Katya Productions.
"No Boys Allowed” (2018- Current)
“Lovers and Friends” at Coyo Taco Wynwood (2017- Current)
"Girl's Night Out Workshop" (iii Points 2019)
"Jeezy's Super Brunch" (Super Bowl ATL 2019)
"Puma Hoops" at Swarm Miami (Art Basel Miami 2018)
"Yo Gotti's Album Listening Party" (Art Basel Miami 2018)
“Hot N' Fun” at Sidebar Miami (2017- 2018)
"The Prada Double Club Miami" (Art Basel Miami 2017)
“Finessing IV the People” at 380 District (Art Basel Miami 2016)
Everyday People at 1800-Lucky (Art Basel Miami 2018)
Everyday People NYC at Industry City (July 2018)
Everyday People at 1800-Lucky (Miami Music Week 2018)
Future Steps at Coyo Taco (April 2018)
The Link Up at Macaya Art Gallery (March 2018)
The Love Below at Electric Pickle (February 2018)
The Love Below at Electric Pickle (October 2017)
Ice Cream Thursday at Sidebar Miami (February 2017)
Ice Cream Thursday at Sidebar Miami (December 2016)
The Love Below at Electric Pickle (October 2016)