Name: DyAnna Moreno
Owner of D Y M I N Design
Where you can find her: @dymindesign
There are so many reasons I admire DyAnna. She has been an example and mentor for me at times I’m sure she was unaware. Her creative eye, ambition, professionalism, and ever over-flowing heart are a few of the reasons. I love the contrast between her tenacious business sense, and angelic-like presence.
Her eye for design is unmatched, her creative process in itself is an art form. She gets fully engulfed in a project, she becomes the project. She collects physical bits of inspiration. She reminds me of what it must’ve been like before social media allowed us to hoard ideas with a click of a button. She is humbly tackling larger clients day by day: NYFW, Ultra, IMG, UMG, and so many more all the while building community and fostering the “giver” in her with her Friends.Giving initiative.
How much effect, if any, has your gender had on your path to success, specifically in your field?
Ever since following my curiosity of becoming a graphic designer, I noticed a strong female presence. I mean the core definition of graphic design is the art and practice of planning and projecting ideas and experiences with visual and textual content. Essentially, visual problem solving. Personally, us women are innately wired to best solve the problems of the world because we are more emotionally; sensible and intuitive driven than men. However, the more I delved into the professional, real world in my industry, I noticed less women and women-identifying graphic designers in leading roles, given the opportunity to be a voice at design conferences, and overall accreditation. Just Google "Notable Graphic Designers" and you'll see what I mean. So this is why my mission to honor my divine femininity and empathic powers in my work is so important; so I can feel confident in taking risks, help voice our opinions, and approach new and positive ways to solve communication problems subtly or loudly whether it be in the fashion, music, art, or beauty industry. This is why I choose to only work with meaningful brands and missions I connect with.
What does success look like to you?
Success to me is not about metrics, popularity, or a dollar amount. Once again, it's more emotionally-driven. Success is the mindset you carry out through the valleys and peaks of life. Can you see yourself in your best light in the present moment? Do you realize that what you do and who you are is much bigger than you? Do you live with the intention-over-goals mentality? This mind set has personally brought me success every time. It is when I didn't stay present, didn't love myself, and lived out of temporary desire that I wasn't successful, but that self-awareness is success in itself, right?
Any opinions or advice, on balancing relationships or having a family VS. the perception of the public of women choosing success or love?
If I'm interpreting this question correctly, I haven't received any kind of pressure from family, friends, or acquaintances to choose having a family soon over focusing on my career. Just the occasionally Tia question "y tu novio?" lol. I personally see myself mending my love life and my career as love motivates and inspires everything I do. I think it's so beautiful to see two creatives building their individual empires, or mutually creating their own, supporting, building up, inspiring each other to use their art to make our current and future worlds lighter *blushes*.
How do you remain committed to yourself and your goals? What does it look like?
I'm a low-key excessive planner, I use the heck out of Google calendar and my Passion Planner gifted by you, Reyna. Nothing like an old-fashioned to-do list on my white board and post-it notes. However, the reason why I like the white board and post-its on the wall is because I know life changes course all the time and my goals change accordingly. I never was the "Five Year Planner" kind of person. Oh and I'm also a part of this amazing accountability group called "Mastermind Nine" where we check in with our process and goals on Slack and Group FaceTime every other week. It takes a village!
What is your "why" ?
When I was a kid I was always confused and frustrated because I always had an overwhelming thought that God didn't put me on Earth for any selfish reason whatsoever. I was meant to live this life to help and serve people. Back then I just didn't know what that was or how I'd help people. I almost majored in Psychology and Sociology because I thought that was the only way. Now I realize I serve people through my art and that brings me the most joy! Because of the nature of my industry where I'm out making genuine connections and maybe collaborating on a project, I've been able to connect all of these amazing, talented, and sweet people to each other. I absolutely love and live for learning people's stories, their why's, and sharing it with the world by bridging complimenting souls or creating visuals that will resonate with an audience in a positive experience.
How much of your success do you attribute to your "tribe" Or Circle? What does yours look like?
So much, almost entirely, of my success comes from the spirit of the people I surround myself with. First of all, shoutout to my Mami! Lawwwd, who knows where I would be without her. She's the OG tribe member because a tribe brings out the best in you even when you don't see it in yourself, motivates you to keep going, checks you with love and grace when necessary. So that being said I'm honored and proud to have put together the beautiful, dope souls that are my group chat. We keep each other growing, loving, and laughing <3 There's also so many others who keep me grounded, sane, and in love but s/o to you, Reyna!
How do you ensure your clients have a unique experience with you?
I love this question! Every single one of my clients have a unique experience but all based off the same questions, "what's your story?, who are you? what's your purpose for this?" When you peel back all of the surface layers of what you think your brand, product, or service "should" be, I can help you visualize and communicate your unique story.
How do you merge your passions with your work?
By making sure I'm working with purposeful, passionate, and people-first clients. My passions are music, art, and community to name a few. All of those have one thing in common: people, emotions, and their need to be seen. Although, I love music projects especially; music is the universal language of the world that connects us as human and makes us feel that like nothing else.
How do you develop the confidence to pitch bigger opportunities?
It is not easy, mentally, but it is not impossible, realistically. Not all, but mostly us women don't feel fully totally qualified for certain roles if we don't have all of the requirements or past experience needed. So getting over that is a matter of taking the emotion out of this part of the process and looking at yourself objectively. Realizing that if this role appeals to you then it's already yours and you're already manifesting it in your head, so why not make it real? If you don't nail it this time it wasn't for you or you just weren't ready for it at the moment.
What is Friends.Giving (shameless plug ;) )
Ahhh you know the way to my heart, Reyna! Friends.Giving is a developing initiative that low key is my life's purpose but I just didn't see it coming. It was built on a bedrock of love and an objective to bridge people to their most authentic wisdom within themselves and each other via vulnerability, multi-cultural nourishment, and intimate gatherings. I'm currently working on making it an official brand/business where I unite the pillars of intimate events/experiences, my skills in graphic design, art direction, and marketing as a consultation to other brands who are seeking a more organic way to tap into the modern multi-faceted individual, and a platform to GIVE my FRIENDS an opportunity to share their stories and their passions.
What is one quote that helps when you feel stuck?
"My journey is the journey of always continually evolving." - Michelle Obama. You are never a finite human being, you are ALWAYS IN TRANSITION. It is okay to not know what you're doing right now and you'll never have that all figured out.